The company was founded in 1977. From the start Tristar has been a typical trade organization with an international focus; we coordinate most of our activities from our European head office in Tilburg, The Netherlands, but we also serve our customers directly from our subsidiary companies in Germany, France, Spain, Portugal and China.
Our clients can be found in over 20 countries. In recent years the countries we operate in, the assortment, and the company itself have grown rapidly. Tristar is becoming a global actor that is respected by its customers all over the globe.
We are still growing strong
Tristar is still growing and developing. We owe this growth to our Dutch common sense and our brand values: we are accessible, reliable and we have always had an entrepreneurial spirit. These are assets we and are our customers value dearly. Our brand values are still reflected in everything we do.
Our Brand Values
Our range is accessible to all; our products are affordable and thanks to the extensive distribution, our products can be found anywhere and everywhere. Due to the diversity of our products and our designs we offer something for everyone.
We are there when our customers need us, in the way that they need us. We offer flexible logistic solutions for all our customers; from direct delivery from stock in Europe to distribution with mixed containers from China.
We offer quality in our products and service. More than 30 years of experience and strong relationships in China help us control every step of the purchase process. The Tristar China office takes care of factory audits, quality control and local coordination of logistics. This way we can guarantee quality and punctuality. Our employees maintain personal contact with our customers and consumers to ensure perfect service and satisfaction every step of the way. We always strive for operational Excellence.
We are always looking for new opportunities, new markets and new possibilities to make quality available for everyone. Entrepreneurship is reflected throughout the organization; in the way we operate, in our employees and in our assortment.
The Tristar range consists of four brands: These four brands are tailored to fit our philosophy; they are appealing, affordable and interesting to a large audience.
Through these brands we offer a wide range and are able to reach different markets and a wide variety of consumers. Our range stays innovative because we travel the world looking for new trends and products. This way we continue to meet the ever changing demands of today’s consumer.
The Tristar brand forms the core of our portfolio with a range consisting of home appliances for indoor and outdoor use. These products range from those found on your countertop, to personal care products, laundry essentials, fun-cooking products, fans and air conditioners. The Tristar brand can now be found in over 20 countries; it’s a representative of excellent value for money – and is easily recognizable.
Our Sound and Vision range is formed by the AudioSonic brand and consists of audiovisual products for everyday use and entertainment. Although the AudioSonic brand has existed for more than four decades, it only become part of the Tristar family in September 2010. The range varies from portable DVD players to LCD televisions, from headphones to complete Hi-Fi sets. For over forty years the brand has successfully managed to anticipate the latest trends.
The line between indoor and outdoor is fading; We see the outdoors as an extension of your home. The CamPart range consists of outdoor furniture such as camping chairs, tables, lighting and accessories. It offers all the furniture and accessories you might need for your caravan, tent, or boat.
The Brixton products form an extension of your kitchen. The Brixton range offers small portable grills, hot plates, barbecues and complete outdoor kitchens. With these outdoor kitchens we bring the status symbol of the American dream to the consumers garden.
The strength of Tristar is, and has always been the creativity and entrepreneurship of our employees. They identify the opportunities in the market and invent new products that allow us to gain ground in these new markets. They are also the ones who ensure that we are both reliable, and accessible to all.
Only an ambitious and professional staff can ensure that our objectives are achieved and that we continue to grow; but a company can only grow when its employees are growing; this is why we pay great care to ensure personal and professional development when it comes to our employees.
We want to offer our products at a good price, but of course never at the expense of our workers or the environment. Therefore we follow the BSCI (Business Social Compliance Initiative) Code of Conduct. BSCI is an independent, non-profit organization whose goal is to improve the social and working conditions of employees throughout the supply chain.